Taka Maka

The Challenge

Dance Helpline is a unique concept with an underlying vision, to transform the way India connects to dance.

The challenge faced by the The Creative Bureau was to build a digital platform that created a direct link between those who want to learn dance and those who teach dance. And also to book choreographers/dance teachers to prepare for that special moment be it wedding, party or regular classes at home.

DanceHelpline.com came to The Creative Bureau with just a domain name, and needed help to increase its brand outreach, to build Social and Digital marketing strategy from the ground up.

The Strategy

Over the span of 6 months, The Creative Bureau created an innovative social platform, a first-of-its-kind within the dance industry.

An Authentic Approach

We created a buzz around through social media by regularly engaging with Choreographers, Professional Dancers, Dance tutors and Students.

The Creative bureau framed their social media post, handle their social media marketing and all their content related work.

Keeping celebrity choreographers engaged to bring followers to their social media profiles and help them to expand their network.

Services Used

Paid Media

Social Media Marketing

SEO

Content Marketing

Content

Graphics Design

Outreach

Blogger Outreach

The Results

  • Expanded their network to over 1,50,000 dancers across India
  • Got promotional retweets from Bollywood Filmmaker and choreographer Remo D’Souza and American actress-dancer Lauren Gottlieb
  • Made dancehelpline.com India’s fastest - growing dance network operating in over 100 cities across India.
Organic Revenue Growth

337% Organic Revenue Growth

ROI on Search & Outreach

+696% ROI on Search & Outreach

Revenue Year Over Year

+267% Revenue Year Over Year

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