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“#PizzaTheWayItShouldBe”

Fat Lulu's is about hand-tossed thin crust, wood-fired pizzas using the freshest of ingredients and imported meats & cheeses.Having it all from the preparations, the presentation and the Ambience of a fine dine along with the speed & convenience of a QSR. Where food is prepared with the finest ingredients, and presented with a touch of class was still struggling to be the big fat pizza brand name

The Challenge

Before The Creative Bureau happened to fatlulu’s, their rankings for being a best pizza brand in town is decreasing because of lots of similar competition

In addition, Fatlulu’s also wants to drive customers on their social media pages for excellent reach followed by great engagement in order to increase their overall sales volume and bottom line. Fatlulu’s is already an established pizza brand with such characteristics to it pizza like Fresh ingredients, Innovative menu, Low carbs and Gluten free. We wanted to increase awareness, make them top most brand for good quality pizzas and the best among the competitors.

Increase sales for 6 outlets was seen to be the major task at hand.

The Strategy

Over the span of three months , our content marketing and PR team created pitches to target as many verticals of food space as possible. We pulled media list targeting recipes, pizza chains, Italian food chains, freshly baked foods, food bloggers, baking, imported ingredients, healthy living blogs. We pitched the client’s blog content, quizzes, campaigns and awesome product line. We created a buzz around through social media by regularly updating their list of menu and informing people about their food and how it is prepared. From the very beginning The Creative bureau has planned their logo designs, their cover images, framed their social media post, handle their social media marketing and all their content related work. Organised contests, brought junior ambassador concept

Services Used

Paid Media

Social Media Marketing

SEO

Content Marketing

Content

Graphics Design

Outreach

Blogger Outreach

The Results

  • Increased virality and reach of the brand philosohpy
  • ROI up by 20% - 30% varying from outlet to outlet
  • Great brand recognition and responsiveness to brand communication and marketing activites
  • Stands alone as the best pizza brand in town
Organic Revenue Growth

337% Organic Revenue Growth

ROI on Search & Outreach

+696% ROI on Search & Outreach

Revenue Year Over Year

+267% Revenue Year Over Year

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