Taka Maka

“#MakeEachMeal Count”

Yumchek has a learning algorithm to personalise restaurant suggestions for you in real time, and once you are done with your meals, it gives you the power to help someone by uploading your meal receipts on Yumchek.

The Challenge

When Yumchek approached The Creative Bureau, they were in need of a comprehensive digital presence. With strong cross-channel communication and innovative processes, we saw huge wins across all channels. Understanding the utility of their app and establishing their user base by leveraging social media tools was the primary challenge.

The Strategy

We did an extensive analysis of the Yumchek’s, leveraging analytics to pinpoint their interests, lifestyle habits, struggles, etc. to fully develop a brand persona, which we could then cater the content to. From there, we developed a content strategy designed to start the conversation with their audience through visual and shareable content that appealed to their interests and daily lives. We also implemented an aggressive paid media strategy across multiple ad networks- including Facebook, YouTube, the Google Ad Network, and various Native Ad platforms. In addition, we isolated the highest-yielding regions, age-groups, and venues across the nation.

Organic Revenue Growth

337% Organic Revenue Growth

ROI on Search & Outreach

+696% ROI on Search & Outreach

Revenue Year Over Year

+267% Revenue Year Over Year

Services Used

Paid Media

Paid Media

SEO

SEO

Content

Content

Outreach

Outreach

The Results

  • 250,000+ Reach per month at 21 posts a month on Facebook. Up by 115% MoM.
  • 100,000+ App Downloads through Google Display Network Ads and Facebook App installs.
  • Brand Persona now established with the #MakeEachMealCount and recognized as a philanthropic lifestyle utility app.

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